Voice platform
Echo One answers the calls you are currently losing
Echo One holds a spoken conversation with a bounded job: greet, answer the common questions, take the details, book within your rules, or pass to a person. It is not an IVR menu that asks the caller to press one.
- Built by
- New Era AI Ltd
- Plans
- £49 / £149 / £300
- Direction
- Inbound and outbound
- Writes to
- Your CRM and diary
In plain terms
The platform is built for round-the-clock answering and fast response on new enquiries. Treat 24/7 coverage and sub-three-second response as capabilities of the product, not as a published uptime figure for a named account.
It earns its place on the calls a business already loses: the 6pm enquiry, the second caller while the first is still talking, the follow-up nobody has time to chase. It is coverage for the predictable, not a replacement for the people who handle the hard conversations.
Echo One is developed and operated by New Era AI Ltd in the UK. Published prices are in GBP and the platform can serve businesses internationally.
The actual product
The dashboard. Call volume, outcomes and what needs a person. 
Every call, with its transcript and the details it captured. 
Where the rules live: questions, limits and escalation. 
Write-back, so an outcome lands in the CRM rather than an inbox.
What Echo One is for
- 01
Inbound answering
Greet, identify intent, capture the details, and write the outcome somewhere a person will actually see it. After-hours coverage is the usual first job.
- 02
Outbound campaigns
Reminders, requalification of old leads, and follow-up your team cannot sit on the phone to do. Same rules, same write-back.
- 03
Structured capture
Postcode, job type, urgency, decision-maker. The same questions in the same order on every call, which is the thing humans under pressure stop doing.
- 04
CRM write-back
A transcript in someone’s inbox is not finished work. The contact record updates and the next task fires.
- 05
Booking within rules
Integrated with a calendar or Appointment Engine, it offers genuine slots. It still needs written limits on what it may book and how far ahead.
- 06
Handoff to a person
Complaints, edge cases and anything unscripted transfer. A caller who asks for a human gets one immediately, with no retention attempt.
A call through Echo One
- 01
Ring
Inbound or outbound. Coverage is designed to be available when the desk is empty and when every line is busy.
- 02
Speak
The agent works the job: greet, question, capture. Natural conversation rather than a keypad menu.
- 03
Write
Transcript and structured outcome go to the CRM, diary or booking tool you connected.
- 04
Handoff
A person takes the live call, or the next task, the moment the escalation rules say so.
What it is not for
- Regulated advice of any kind: legal, financial, medical.
- Complaints, safeguarding, bereavement or anything where an automated voice is the wrong answer.
- Firm pricing on non-standard work, unless the pricing rules are genuinely mechanical.
- Anything you have not written down. Undefined process automates into undefined behaviour.
Published plans
Starter
£49 per month
Sole traders and single-number businesses testing coverage
- One number
- Core inbound answering
- Structured capture to email or CRM
- Standard escalation rules
Growth
£149 per month
Busy local businesses with real out-of-hours volume
- Higher call volume
- Outbound campaigns
- Calendar and CRM integration
- Custom question sets and escalation rules
Elite
£300 per month
Multi-number and multi-site operators
- Multiple numbers and routing
- Deeper integrations
- Per-site diaries and rules
- Priority support
Where this sits
Questions
Echo One, answered.
Who builds and runs Echo One?
Echo One is developed and operated by New Era AI Ltd, a UK AI consultancy and technology company based in Llanelli, West Wales.
What do the plans cost?
Published plans are GBP: Starter £49, Growth £149 and Elite £300 per month. Configuration and integration work is scoped separately when it goes beyond the standard setup.
Can it book appointments?
Yes, when it is integrated with a calendar or Appointment Engine, and when you have written down what it is allowed to book and how far ahead.
Is 24/7 a service-level promise?
24/7 is how the platform is designed to answer. It is a product capability, not a published uptime statistic for a named account.
Will it replace our receptionist?
It covers the calls nobody is there to take, and the repeatable ones. People still handle exceptions and relationship work.
Do we need a consulting retainer to use it?
No. You can trial Echo One as a product. Consulting is for deciding whether voice is the first bottleneck worth fixing on a 12-month roadmap.
Can it serve businesses outside the UK?
Yes. New Era AI is a UK company and published prices are GBP, but the platform can serve businesses internationally.
Can an AI voice agent answer business calls?
Yes, for bounded jobs: greeting, common questions, structured capture, booking within your rules, or handoff to a person. Echo One is built for that pattern rather than open-ended conversation.
Is an AI voice agent GDPR compliant in the UK?
Compliance depends on how you configure retention, transcripts, and lawful basis for processing. Echo One can support UK GDPR workflows when call handling, storage, and CRM write-back are scoped with your policies.
Next step
Start with the free AI Opportunity Assessment.
A short, no-obligation conversation about where enquiries, hours and revenue leak today. You do not have to pick a tier to have it, and what comes out of it feeds Discover, so the first paid day starts from evidence rather than a blank sheet.